“One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.”
Source: The Greening of America (1970), Chapter VII : "It's Just Like Living", p. 162
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Charles A. Reich 55
American lawyer 1928–2019Related quotes
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Context: Where I feel this has cost me is in the personality situation, where you're expected to be a personality. You not only have to write and record, but you have to go out and sell it. Well, I'm not a salesman, and I'm very bad at selling things. If I had to do that for a living, I'd probably be completely broke. I can't sell myself. And I don't even want to. That's something that's not going to change.