“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

— Leo Burnett

Quote 65
Leo Burnett Worldwide

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Leo Burnett 9

American advertising executive 1891–1971

Dawud Wharnsby (1972) Canadian musician

"Simple Life"
A Picnic of Poems in Allah's Green Garden (2011)
Context: There’s always work that must be done... Life’s so simple when we simply work to make it fun.

“I am a total believer of making the process a good time — make it memorable, have some fun, try to shoot high in your quality and then don't get crazy, see what happens.”

Гарри Кент Маршалл (1934–2016)

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.”

Charles Mingus (1922–1979) American jazz double bassist, composer and bandleader

Statement in Mainliner (July 1977), as quoted in Creativity and the writing process (1982) by Olivia Bertagnolli, p. 182; also partly quoted in Survival Skills for Managers (1981) by Marlene Wilson, p. 19
Variant: Anyone can make the simple complicated. Creativity is making the complicated simple.
As quoted in The Evaluation and Treatment of Mild Traumatic Brain Injury (1999) by Nils R. Varney and Richard J. Roberts, p. 303
Context: My son's a painter. All through school his teachers tell him he's a genius. I tell him to paint me an apple that looks like and apple before he paints me one that doesn't. Go where you can go, but start from someplace recognizable. Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.

“The wit makes fun of other persons; the satirist makes fun of the world; the humorist makes fun of himself, but in so doing, he identifies himself with people — that is, people everywhere, not for the purpose of taking them apart, but simply revealing their true nature.”

James Thurber (1894–1961) American cartoonist, author, journalist, playwright

Television interview with Edward R. Murrow on TV show Small World, CBS-TV (25 March 1959); transcript published in New York Post
Letters and interviews

“When I hear artists or authors making fun of business men, I think of a regiment in which the band makes fun of the cooks.”

H.L. Mencken (1880–1956) American journalist and writer

Reported in various works including Eugene C. Gerhart, Quote It Completely!: World Reference Guide to More Than 5,500 Memorable Quotes from Law and Literature (1998), p. 113, which cites the quote to MENCKEN, HL, A New Dictionary of Quotations, New York: Alfred A. Knopf, 1957, p. 134. However, the authorship of the quote does not lie with any work original to Mencken, and was previously reported as an anonymous quote.
Misattributed