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Leo Burnett Quotes

Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.



Wikipedia  

✵ 21. October 1891 – 7. June 1971
Leo Burnett: 9 quotes2 likes

Famous Leo Burnett Quotes

“When you reach for the stars, you may not get one, but you won't get a handful of mud either.”

Leo Burnett

As quoted in Readers Digest January 1985

“You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.”

Leo Burnett

Leo Burnett Worldwide

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Leo Burnett

Quote 65
Leo Burnett Worldwide

“I am often asked how I got into the business. I didn't. The business got into me.”

Leo Burnett

Quote 100
Leo Burnett Worldwide

“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”

Leo Burnett

Source: Communications of an Advertising Man (1961), p. 81

“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin.”

Leo Burnett

As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95

“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”

Leo Burnett

Quote 38
Leo Burnett Worldwide

“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”

Leo Burnett

Communications of an Advertising Man (1961)

“Friction makes sparks and sparks start creative conflagrations.”

Leo Burnett

Quote 93
Leo Burnett Worldwide

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