“Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.”

— Marshall McLuhan, book The Gutenberg Galaxy

Source: The Gutenberg Galaxy (1962), p. 186

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Marshall McLuhan416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.”

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Marshall McLuhan416

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