“What a vast advantage has a speech over a written composition. Men are imposed upon by voice and gesture, and by all that is conducive to enhance the performance.”

Aphorism 27
Les Caractères (1688), De la chaire
Context: What a vast advantage has a speech over a written composition. Men are imposed upon by voice and gesture, and by all that is conducive to enhance the performance. Any little prepossession in favor of the speaker raises their admiration, and then they do their best to comprehend him; they commend his performance before he has begun, but they soon fall off asleep, doze all the time he is preaching, and only wake to applaud him. An author has no such passionate admirers; his works are read at leisure in the country or in the solitude of the study; no public meetings are held to applaud him.... However excellent his book may be, it is read with the intention of finding it but middling; it is perused, discussed, and compared to other works; a book is not composed of transient sounds lost in the air and forgotten; what is printed remains.

Original

Quel avantage n'a pas un discours prononcé sur un ouvrage qui est écrit! Les hommes sont les dupes de l'action et de la parole, comme de tout l'appareil de l'auditoire. Pour peu de prévention qu'ils aient en faveur de celui qui parle, ils l'admirent, et cherchent ensuite à le comprendre: avant qu'il ait commencé, ils s'écrient qu'il va bien faire; ils s'endorment bientôt, et le discours fini, ils se réveillent pour dire qu'il a bien fait. On se passionne moins pour un auteur: son ouvrage est lu dans le loisir de la campagne, ou dans le silence du cabinet; il n'y a point de rendez-vous publics pour lui applaudir. … On lit son livre, quelque excellent qu'il soit, dans l'esprit de le trouver médiocre; on le feuillette, on le discute, on le confronte; ce ne sont pas des sons qui se perdent en l'air et qui s'oublient; ce qui est imprimé demeure imprimé.

Les Caractères (1688), De la chaire

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Jean de La Bruyère 65
17th-century French writer and philosopher 1645–1696

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