“And therefore, one of the most sacred missions to be imposed upon those who would be liberated from this culture is that they shall love material, that they shall love color, that they shall dress beautifully, that they shall cook well, that they shall live in lovely houses, and that they shall preserve the face of nature.”

—  Alan Watts

Beat Zen and Hasidism talk with Maurice Friedman https://www.youtube.com/watch?v=SPYuvHcRoyw
Context: This is what troubles me about what we'll call vaguely "the new youth". There's a certain sloppiness. For example, at Millbrook in New York - that place is a mess, it's an unspeakable mess! Everything is dilapidated, it's a pad, not just a pad, but a mattress with the stuffing coming out of it. And this bothers me - because, after all, in America, it's bad enough anyway, we don't revere material, we mistreat it terribly. Los Angeles is the most amazing mistreatment of material that one can see in centuries. This is not a materialistic civilization at all. It is a civilization devoted to the hatred and destruction of material, its conversion into junk and poison gas. And therefore, one of the most sacred missions to be imposed upon those who would be liberated from this culture is that they shall love material, that they shall love color, that they shall dress beautifully, that they shall cook well, that they shall live in lovely houses, and that they shall preserve the face of nature. And this is the cardinal thing in your tradition, my friend, because when the Lord God created the material world, he surprised himself. And having already created it, he sat back, and saw then, that it was good. Very good.

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British philosopher, writer and speaker 1915–1973

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