“People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.”

— Steve Jobs

As quoted in The Guts of a New Machine (30 November 2003) https://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html
2000s

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Steve Jobs 150

American entrepreneur and co-founder of Apple Inc. 1955–2011

Related quotes

“People think it's this veneer — that the designers are handed this box and told, 'Make it look good!'”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
As quoted in The Guts of a New Machine (30 November 2003) https://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html
2000s

“This car just looks terrible; it looks like it was designed by a blind child with arthritis. In a coma.”

Maddox (1978) American internet writer

on the Honda Element
Proof that wealth can't buy class: the top four ugliest cars on the road. http://maddox.xmission.com/c.cgi?u=ugly_cars
The Best Page in the Universe

“It looks like it's from another planet. A good planet. A planet with better designers”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

Introduction of the first iMac computer in Cupertino, California, (6 May 1998)
1990s

“I could make Halo. It's not that I couldn't design that game. It's just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.”

Shigeru Miyamoto (1952) Japanese video game designer and producer

Source http://www.ew.com/ew/article/0,,20037961,00.html?cid=recirc-peopleRecirc

“I think whenever you write something you want people to like it. The best way to do that, usually, is to write what you think is good. That’s basically what everyone tries to do… just to write what they think is good. Part of that is staying true to the characters and the world (which makes it a kids show by it’s design)… and part of that is introducing deeper concepts that we, as writers, are curious about exploring”

Patrick McHale (artist) (1983) writer, storyboard artist, animator, filmmaker

which makes it more interesting for adults
Interview with Pat McHale (Adventure Time, Over the Garden Wall writer) https://crackplot.com/2015/06/13/interview-with-pat-mchale-adventure-time-over-the-garden-wall-writer/ (June 13, 2015)