“The great quality teacher, Shoji Shiba, often tells people that the biggest barrier to changing understanding is the following word: IAKI, which is not a Japanese word at all. It is an acronym for I ALREADY KNOW IT… Professor Shiba then goes on to say: “Yes, you may know it, but you don't know how to do it!” There is an enormous difference between knowledge and know-how… Too many executives believe that if they listen to a lecture or read a book they will know how to do something…. Nobody ever became a great lover by just reading a book or watching a video. You have to get in and do it. There are some things you can only learn through experience.”

—  Myron Tribus

Myron Tribus "You Cannot Lead What You Do Not Understand — You Do Not Understand What You Haven't Done". Journal of Innovative Management, Fall 1996; As quoted in: William J. Altier (1999) The Thinking Manager's Toolbox. p. 9

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Myron Tribus4
American academic 1921–2016

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