“One should view the present situation – the status quo – as being maintained by certain conditions or forces. A culture – for instance, the food habits of a certain group at a given time – is not a static affair but a live process like a river which moves but still keeps to a recognizable form…Food habits do not occur in empty space. They are part and parcel of the daily rhythm of being awake and asleep; of being alone and in a group; of earning a living and playing; of being a member of a town, a family, a social class, a religious group... in a district with good groceries and restaurants or in an area of poor and irregular food supply. Somehow all these factors affect food habits at any given time. They determine the food habits of a group every day anew just as the amount of water supply and the nature of the river bed determine the flow of the river, its constancy or change.”

Kurt Lewin (1943) &quot;Psychological ecology&quot;. In: D. Cartwright (Ed.) Field Theory in Social Science. London: Social Science Paperbacks. As cited in: Bernard Burnes (2004) &quot; Kurt Lewin and the Planned Approach to Change: A Re-appraisal https://blackboard.le.ac.uk/bbcswebdav/institution/College%20of%20Social%20Science/School%20of%20Management/DL%20Materials/MBA/2.%20Organizational%20Behaviour/Section%208/Burnes.pdf&quot; in: Journal of Management Studies. Vol 41. Nr 6. p. 977-1002. <br class="br">1940s