“The way positive reinforcement is carried out is more important than the amount.”

— B.F. Skinner

As quoted in Meditations for Parents Who Do Too Much (1993) by Jonathon Lazear and Wendy Lazear, p. 5.

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B.F. Skinner 30

American behaviorist 1904–1990

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“The way positive reinforcement is carried out is more important than the amount.”

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B.F. Skinner 30

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