“Smashing up McDonald's or Starbuck's is pointless. Not that I give a damn about McDonald's or Starbuck's. I don't care whether anyone smashes them up or not. But that is not a revolutionary activity. Even if every fast-food chain in the world were wiped out the techno-industrial system would suffer only minimal harm as a result, since it could easily survive without fast-food chains. When you attack McDonald's or Starbuck's, you are not hitting where it hurts.”

“In my world there would be as many public libraries as there are Starbucks.”

“I guess I always felt even if the world came to an end, McDonald's would still be open.”

“When I ask the classes I teach, “How many of you can cook a better hamburger than McDonald’s?” almost all the students raise their hands. I then ask, “So if most of you can cook a better hamburger, how come McDonald’s makes more money than you?” The answer is obvious: McDonald’s is excellent at business systems. The reason so many talented people are poor is because they focus on building a better hamburger and know little to nothing about business systems.”

“McDonald's is a place to rock / It is a restaurant where they buy food to eat / It is a good place to listen to the music / People flock here to get down to the rock music.”

“Whether they serve lamb or vegetable burgers is irrelevant. McDonald's is the largest killer of cows in the world.”

“Most people who use Helvetica use it because it’s ubiquitous. It’s like going to McDonalds instead of thinking about food. Because it’s there, it’s on every street corner. So let’s eat crap, because it’s on the corner.”

“Has the industry done to music what McDonald’s has done to eating?”

“Why is McDonald's still counting? How insecure is this company? 40 million, 80 billion million jillion killion tillion…who cares? Is anyone really impressed by that any more? "Ooh, 89 billion sold? All right, I'll have one! I'm satisfied!" I'd like to tell the CEO of McDonald's, "Look. We all get it, okay? You've sold a lot of hamburgers. Whatever the number is, just put up a sign, 'McDonald's: We're Doing Very Well.'”

“I don't give a damn about what people say. They can be reptile food for all I care.”