“But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”
As quoted in BusinessWeek (25 May 1998) http://www.businessweek.com/1998/21/b3579165.htm
1990s
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Steve Jobs 150
American entrepreneur and co-founder of Apple Inc. 1955–2011Related quotes

On the design of the iPod, as quoted in Newsweek (14 October 2006)
2000s
Judi Hunt (November 23, 1991) "Disciples of The Bob Ross Technique Find Joy in Learning They Can Paint", The Seattle Post-Intelligencer, p. C1.

Source: The world goes crazy for Lady Gaga (2009)
Context: I have found that my work has to be both deep and shallow … All of my songs have meaning, all of my clothing has iconography buried into it. But by the same token, it's just as special if you look at it in its shallowest form. A quick moment of melody, a beautiful dress. People think, "Gaga's so sweet", or "Gaga sucks". The point is that it's memorable. For commercial art to be taken seriously as fine art is a very unusual and difficult task. I think that a lot of people don't get it and a lot of people don't know what to make of me. And, you know what? I'm OK with that.

“What you don't want is a product to be cool. You want it to be a part of people's everyday life.”
Interview with Sean Parker: co-founder of Napster and former Facebook President https://www.youtube.com/watch?v=sT2X1zujE0U (2011)