“But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”

—  Steve Jobs

As quoted in BusinessWeek (25 May 1998) http://www.businessweek.com/1998/21/b3579165.htm
1990s

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American entrepreneur and co-founder of Apple Inc. 1955–2011

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