“I consider myself a mainstream researcher in the field of business policy, and the ideas I want to describe in this paper concern the foundations of a theory of business strategy that is rooted in economics. But is such a paper, whatever its merits, really appropriate at a conference entitled 'Non-traditional Approaches to Policy Research'? Surprisingly, it is. The use of economic theory to model and explicate business strategy, as it is understood within the field of business policy, is distinctly non-traditional.”

—  Richard Rumelt

Source: "Towards a strategic theory of the firm." 1997, p. 131; Lead paragraph

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American economist 1942

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“A major advancement in the strategy field is the development of models where firm heterogeneity is an endogenous creation of economic actors.”

Richard Rumelt (1942) American economist

Source: "Towards a strategic theory of the firm." 1997, p. 134

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