“Labeling a high-ranking wolf alpha emphasizes its rank in a dominance hierarchy. However, in natural wolf packs, the alpha male or female are merely the breeding animals, the parents of the pack, and dominance contests with other wolves are rare, if they exist at all. During my 13 summers observing the Ellesmere Island pack, I saw none. Thus, calling a wolf an alpha is usually no more appropriate than referring to a human parent or a doe deer as an alpha. Any parent is dominant to its young offspring, so "alpha" adds no information. Why not refer to an alpha female as the female parent, the breeding female, the matriarch, or simply the mother? Such a designation emphasizes not the animal's dominant status, which is trivial information, but its role as pack progenitor, which is critical information.”

Alpha status, dominance, and division of labor in wolf packs http://www.npwrc.usgs.gov/resource/mammals/alstat/. Canadian Journal of Zoology 77:1196-1203 (1999).