“Woodrow Wilson's New Freedom promised our nation a new political and economic framework. Franklin Roosevelt's New Deal promised security and succor to those in need. But the New Frontier of which I speak is not a set of promises — it is a set of challenges. It sums up not what I intend to offer the American people, but what I intend to ask of them. It appeals to their pride, not to their pocketbook — it holds out the promise of more sacrifice instead of more security.”

—  John F. Kennedy

1960, The New Frontier

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John F. Kennedy 469
35th president of the United States of America 1917–1963

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