“How can you put out a meaningful drama when every fifteen minutes proceedings are interrupted by twelve dancing rabbits with toilet paper? No dramatic art form should be dictated and controlled by men whose training and instincts are cut of an entirely different cloth. The fact remains that these gentlemen sell consumer goods, not an art form.”
Rod Serling: Submitted for Your Approval (October 1997), American Masters (PBS: Thirteen/WNET).
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American screenwriter 1924–1975Related quotes
[Pictures Called Products Of Art., The Record, https://commons.wikimedia.org/wiki/File:Harvey_Dwight_Dash_(1924-2002)_in_The_Record_of_Hackensack,_New_Jersey_on_5_November_1959.png, November 5, 1959, Harvey Dwight Dash]
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Preface to A Way Out : A One-act Play (1929)
General sources
Context: Everything written is as good as it is dramatic. It need not declare itself in form, but it is drama or nothing. A least lyric alone may have a hard time, but it can make a beginning, and lyric will be piled on lyric till all are easily heard as sung or spoken by a person in a scene — in character, in a setting. By whom, where and when is the question.

The Origins of Art (1966)
Other Quotes
Context: What I am searching for... is some formula that would combine individual initiative with universal values, and that combination would give us a truly organic form. Form, which we discover in nature by analysis, is obstinately mathematical in its manifestations—which is to say that creation in art requires thought and deliberation. But this is not to say that form can be reduced to a formula. In every work of art it must be re-created, but that too is true of every work of nature. Art differs from nature not in its organic form, but in its human origins: in the fact that it is not God or a machine that makes a work of art, but an individual with his instincts and intuitions, with his sensibility and his mind, searching relentlessly for the perfection that is neither in mind nor in nature, but in the unknown. I do not mean this in an other-worldly sense, only that the form of the flower is unknown to the seed.

as quoted in Nature and Culture: American Landscape and Painting, 1825-1875, Barbara Novak; Oxford University Press, 2007, note 74
undated
Gregory Battcock. New Artists’ Video, an anthology, (1978) p. xiii. Introduction:
Listing of the several general questions to which video art gave rise to in those days.

“All art is a form of artifice. For in art there can be no prejudices.”
Preface to Silhouettes kindle ebook 2012 ASIN B0082UH208.

“No form of Nature is inferior to Art; for the arts merely imitate natural forms.”
Meditations. xi. 10.
Bartlett's Familiar Quotations, 10th ed. (1919)