
“Don't find customers for your products, find products for your customers.”
The 4-Hour Workweek (2007)
“Don't find customers for your products, find products for your customers.”
As cited in: Jay Conrad Levinson (1999), Mastering Guerrilla Marketing. p. 218
Marketing Management: Analysis, Planning, Implementation and Control, 1967
Source: Marketing Myopia, 1960, p. 10
Source: Management and technology, Problems of Progress Industry, 1958, p. 23
Cited in: Robert W. Price (2001), Internet and Business, 2001-2002. p. 117
Marketing Management: Analysis, Planning, Implementation and Control, 1967
Variant: Product quality can then be defined as: The composite product characteristics of engineering and manufacturing that determine the degree to which the product, in use, will meet the expectations of the customer.
Source: Total Quality Control, 1983, p. 7
Source: Marketing Myopia, 1960, p. 19
“What's at the heart of all sales and marketing: creating demand even in the absence of logic.”
Source: Disrupt You! (2015), p.169