“In a startup, founders define the product vision and then use customer discovery to find customers and a market for that vision.”
Source: The Startup Owner’s Manual (2012), p. 25.
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Steve Blank52
American businessman 1953Related quotes
Armand V. Feigenbaum (1922–2014) American businessman
Variant: Product quality can then be defined as: The composite product characteristics of engineering and manufacturing that determine the degree to which the product, in use, will meet the expectations of the customer.
Source: Total Quality Control, 1983, p. 7
“Don't find customers for your products, find products for your customers.”
Seth Godin (1960) American entrepreneur, author and public speaker
Philip Kotler (1931) American marketing author, consultant and professor
As cited in: Jay Conrad Levinson (1999), Mastering Guerrilla Marketing. p. 218
Marketing Management: Analysis, Planning, Implementation and Control, 1967
Ambrose Bierce (1842–1914) American editorialist, journalist, short story writer, fabulist, and satirist
The Devil's Dictionary (1911)
Source: The Unabridged Devil's Dictionary
Joan Woodward (1916–1971) British sociologist
Source: Management and technology, Problems of Progress Industry, 1958, p. 23
“The best startups discover a situation where customers have tried to build a solution themselves.”
Steve Blank (1953) American businessman
Source: The Startup Owner’s Manual (2012), p. 86.
Philip Kotler (1931) American marketing author, consultant and professor
Cited in: Robert W. Price (2001), Internet and Business, 2001-2002. p. 117
Marketing Management: Analysis, Planning, Implementation and Control, 1967