“What's at the heart of all sales and marketing: creating demand even in the absence of logic.”

—  Jay Samit

Source: Disrupt You! (2015), p.169

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "What's at the heart of all sales and marketing: creating demand even in the absence of logic." by Jay Samit?
Jay Samit photo
Jay Samit103
American businessman 1961

Related quotes

“Little is known about the interface between separate marketing units and sales units. This article develops a multidimensional model of the marketing and sales interface. The model integrates a broad range of conceptual domains, including information sharing, structural linkages, power, orientations, and knowledge of marketing and sales. The authors empirically explore the conceptual model through a cross-industry study of 337 European Union–based companies. They identify five empirical archetypes of the marketing and sales interface. The taxonomy shows that the role and characteristics of marketing and sales vary a great deal. This finding challenges existing stereotypes about marketing and sales. Finally, the article explores organizational outcomes of the five configurations. The findings suggest that the most successful configurations are characterized by strong structural linkages between marketing and sales and a high extent of market knowledge in marketing.”

Christian Homburg (1962) German academic

Source: "Configurations of marketing and sales: a taxonomy", 2008, p. 133; Abstract

Timothy Ferriss photo

“Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.”

Timothy Ferriss book The 4-Hour Workweek

The 4-Hour Workweek (2007)

Philip Kotler photo

“Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality, and customer service. It these are absent, no amount of advertising, sales promotion, or salesmanship can compensate.”

Philip Kotler (1931) American marketing author, consultant and professor

As cited in: Jay Conrad Levinson (1999), Mastering Guerrilla Marketing. p. 218
Marketing Management: Analysis, Planning, Implementation and Control, 1967

N. Gregory Mankiw photo

“A market is a group of buyers and sellers of a particular good or service. The buyers as a group determine the demand for the product, and the sellers as a group determine the supply of the product. Markets take many forms. Some markets are highly organized, such as the markets for many agricultural commodities. In these markets, buyers and sellers meet at a specific time and place, where an auctioneer helps set prices and arrange sales. More often, markets are less organized.”

N. Gregory Mankiw (1958) American economist

Source: Principles of Economics (1998-), Ch. 4. The Market Forces of Supply and Demand; p. 66

“Much empirical work on marketing organization has not distinguished between marketing units and sales units. Traditionally, sales has been conceptualized as a subunit of the marketing department that reports to a marketing executive (Ruekert, Walker, and Roering 1985; Weitz and Anderson 1981). For example, Ruekert and Walker (1987a, b) and Dastmalchian and Boag (1990) speak about marketing as one whole and barely mention the word sales. This view of M & S as one unit is challenged by qualitative reports (Piercy 1986).”

Christian Homburg (1962) German academic

Source: "Configurations of marketing and sales: a taxonomy", 2008, p. 134

“The criticality of a resource can be measured as the ability of an organization to function in the absence of the resource or in the absence of the market for the output.”

Gerald R. Salancik (1943–1996) American organizational theorist

Source: The External Control of Organizations, 1978, p. 46

“The criticality of a resource can be measured as the ability of an organization to function in the absence of the resource or in the absence of the market for the output.”

Jeffrey Pfeffer (1946) American academic

Source: The External Control of Organizations, 1978, p. 46

Albert, Prince Consort photo

“The works of art, by being publicly exhibited and offered for sale, are becoming articles of trade, following as such the unreasoning laws of markets and fashion; and public and even private patronage is swayed by their tyrannical influence.”

Albert, Prince Consort (1819–1861) husband of Queen Victoria

"Albert, Prince" The Oxford Dictionary of Quotations. Ed. Elizabeth Knowles. Oxford University Press, 2004. Oxford Reference Online. Oxford University Press. Accessed on 20 November 2008 http://www.oxfordreference.com/views/ENTRY.html?subview=Main&entry=t115.e51

Richard Russo photo

“After all, what was the whole wide world but a place for people to yearn for their heart's impossible desires, for those desires to become entrenched in defiance of logic, plausibility, and even the passage of time, as eternal as polished marble.”

Richard Russo Empire Falls

Source: Empire Falls

“It was his hope and ambition to cause many deaths. He was an arms salesman by choice, calm and even a little happy to see his products in such demand, capable of trying to clinch a sale at the bedside of a fresh corpse.”

John Brunner book The Jagged Orbit

Source: The Jagged Orbit (1969), Chapter 51, “If Your Number Comes Up Then Your Number Comes Up and That’s All There Is to It So What’s the Use of Worrying That’s What I Always Say” (p. 163)

Related topics