“The solutions all are simple—after you have arrived at them. But they're simple only when you know already what they are.”

“Love when you can
Cry when you have to…
Be who you must
That's a part of the plan
Await your arrival
With simple survival
And one day we'll all understand…”

“Though you pay for the hands they're shaking
The speeches and the mistakes they're making
As they struggle with the undertaking
Of simple thought What you want, you don't know
You're with stupid now
What you know, you don't want to know
You're with stupid now.”

“Buy what you don’t have yet, or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping.”

“When the solution is simple, God is answering.”

“Things appear very complex but underneath they are quite simple. People complicate things by super-imposing their own viewpoints and advantages. If you remove all that is superfluous, most problems have very simple solutions.”

“Men always believe they are in control of everything around them. When they find out they are not, they think they have failed, instead of learning a simple truth women already know.”

“Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.”

“You know how you let yourself think that everything will be all right if you can only get to a certain place or do a certain thing. But when you get there you find it's not that simple.”

“People who have goals succeed because they know where they're going. It's that simple.”