“Companies think that they are modern because they have painted their walls in a bright colour or they allow people to bring their dogs to work. This is silly and millennial-washing. The idea is to bring in the mature generation and get them to mentor the co-work with the younger generation from a distance.”

— Ricardo Semler

Business Report: "Q&A: A rebel with a cause" https://www.iol.co.za/business-report/economy/q-and-a-a-rebel-with-a-cause-15981318 (14 July 2018)

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Ricardo Semler10

Brazilian businessman 1959

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