“Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream”

— Clayton M. Christensen

Source: 1990s, The Innovator's Dilemma (1997), p. 15

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Clayton M. Christensen 23

Mormon academic 1952–2020

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