“The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, or so I'm told). Rather, it is an attempt to capture an Anticorporate attitude I see emerging among many young activists. This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition.”

“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs”

“As the Greeks devoted themselves to philosophy, obedient to the logos within the limits of the kairos; as the Middle Ages subordinated the logos to the great kairos upon which their culture was built; as modern philosophy through its kairos adapted itself to the logos of a world-dominating science and technique, so our task is to serve the logos out of the depths of our new kairos, a kairos that is now emerging in the crises and catastrophes of our day. Hence, the more deeply we understand fate — our own personal fate and that of our society — the more our intellectual work will have power and truth.”

“A logo doesn’t sell directly, it identifies.”

“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.”

“It is true, Logotherapy, deals with the Logos; it deals with Meaning.”

“Logos are the graphic extension of the internal realities of a company.”

“A logo is the period at the end of a sentence, not the sentence itself.”

“The logos of creation, 'And God Said…' formed the basis of Christian interpretation of the 'Book of Nature.”

“The precarious ontological link between Logos and Eros is broken, and scientific rationality emerges as essentially neutral.”