“Right!” said Sverre. “We owe it to all those millions of dead people to make more millions of dead people. Be careful how you rewrite strategic doctrine, General, or you’ll come out of this war without a single medal.”
Source: This Is the Way the World Ends (1986), Chapter 7, “In Which Our Hero Makes a Strategic Decision and Acquires a Reason Not to Curse God and Die” (p. 80)
“Motivation is not a thinking word; it’s a feeling word.”
Introduction to the 2002 edition, p. 13
The Heart of Change, (2002)
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John P. Kotter 26
author of The heart of Change 1947Related quotes
“Use simple words, words that create pictures and action and that generate feeling.”
Source: How to Argue and Win Every Time (1995), Ch. 7 : The Power of Words, p. 104
Context: Words that do not create images should be discarded. Words that have no intrinsic emotional or visual content ought to be avoided. Words that are directed to the sterile intellectual head-place should be abandoned. Use simple words, words that create pictures and action and that generate feeling.
“Painting is but another word for feeling.”
Quote from Constable's letter to Rev. John Fisher October 1821
1820s
“They borrow words for thoughts they cannot feel”
From The Dead
Belinda, or The Love Letter
Heath's book of Beauty, 1833 (1832)
“I think "immoral" is probably the wrong word to use…I prefer the word "unethical."”
Den of Thieves (1992), by John B. Stewart