“Most businesses -— like most of anything else in life -— fall somewhere between mediocre and good. Few are great. When you compare great companies with good ones, many widely practiced business norms turn out to correlate with mediocrity, not greatness. So, then, why would we want to import the practices of mediocrity into the social sectors?”

—  James C. Collins

Source: Good To Great And The Social Sectors, 2005, p. 1

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James C. Collins22
American business consultant and writer 1958

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