“All advertising advertises advertising – no ad has its meaning alone.”

— Marshall McLuhan

Source: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 145

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Marshall McLuhan 416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

John O'Donohue (1956–2008) Irish writer, priest and philosopher

Source: Eternal Echoes: Celtic Reflections on Our Yearning to Belong

“There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.”

Edwin Lefèvre book Reminiscences of a Stock Operator

Source: Reminiscences of a Stock Operator (1923), Chapter XX, p. 236

“Do you believe it! Do you believe that the King of glory is present, and has been since 1874?… Behold, the King reigns! you are his publicity agents. Therefore advertise, advertise, advertise, the King and his kingdom.”

Joseph Franklin Rutherford (1869–1942) American judge

The Kingdom (1925)

“In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.”

Gore Vidal (1925–2012) American writer

"William Dean Howells" (1983)
1980s, At Home (1988)

“Advertising is a serious thing with the businessman of to-day. It is estimated that the businessmen of the United States are spending $600,000,- a year in printed forms of advertising. Furthermore one authority claims that seventy-five per cent, of all this is unprofitable. Every business man is anxious that no part of these unprofitable advertisements shall fall to his lot. The enormity of the expense, the keenness of competition, and the great liability of failure has awakened the advertising world to the pressing need for some basis of assurance in its hazardous undertakings.”

Walter Dill Scott (1869–1955) President of Northwestern university and psychologist

Source: The Theory of Advertising, 1903, p. 2

“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.”

Akio Morita (1921–1999) Japanese businessman

Source: Made in Japan (1986), p. 158.

“In an age as agitated as ours, it no longer suffices just to be advertised in the newspaper. To be advertised in this way is the same thing as being consigned to oblivion. If one is to be noticed, once must as least appear on the first page under a hand that points to and, as it were, announces or advertises the advertisement.”

Sören Kierkegaard book Writing Sampler

Søren Kierkegaard, Writing Sampler, Nichol P. 73
1840s, Writing Sampler (1844)

“At normal times it is deeply dishonest. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

George Orwell Why I Write

"The Lion and the Unicorn" (1941)
Source: Why I Write
Context: Is the English press honest or dishonest? At normal times it is deeply dishonest. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. Yet I do not suppose there is one paper in England that can be straightforwardly bribed with hard cash. In the France of the Third Republic all but a very few of the newspapers could notoriously be bought over the counter like so many pounds of cheese.

“You can tell the values of a nation by its advertisements.”

Norman Douglas book South Wind

South Wind (1917).

“When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task).”

Alan Sugar (1947) British business magnate, media personality, and political advisor

The Apprentice, Series 1

“All advertising advertises advertising – no ad has its meaning alone.”

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