“In many kinds of social interaction, unofficial communication provides a way in which one team can extend a definite but non-compromising invitation to the other, requesting that social distance and formality be increased or decreased, or that both teams shift the interaction to one involving the performance of a new set of roles.”

Source: 1950s-1960s, The Presentation of Self in Everyday Life, 1959, p. 121

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Erving Goffman 29
Sociologist, writer, academic 1922–1982

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“When an individual appears before others, he wittingly and unwittingly projects a definition of the situation, of which a conception of himself is an important part. When an event occurs which is expressively incompatible with this fostered impression, significant consequences are simultaneously felt in three levels of social reality, each of which involves a different point of reference and a different order of fact.
First, the social interaction, treated here as a dialogue between two teams, may come to an embarrassed and confused halt; the situation may cease to be defined, previous positions may become no longer tenable, and participants may find themselves without a charted course of action…
Secondly, in addition to these disorganizing consequences for action at the moment, performance disruptions may have consequences of a more far-reaching kind. Audiences tend to accept the self projected by the individual performer during any current performance as a responsible representative of his colleague-grouping, of his team, and of his social establishment…
Finally, we often find that the individual may deeply involve his ego in his identification with a particular role, establishment, and group and in his self-conception as someone who does not disrupt social interaction or let down the social units which depend upon that interaction.”

Source: 1950s-1960s, The Presentation of Self in Everyday Life, 1959, p. 155-6

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“Too many teams are dysfunctional and are plagued with poor communication, lack of direction, selfishness and little sharing – they are teams only in name. To create a high performing team the key is to align all members of your team so that each member is moving in the same direction and understands their role and contribution. A good analogy is to think of a team of rowers where if the each rower is not totally aligned with all the other rowers the boat might go around in circles or even capsize.”

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