“A leader must keep his or her eye on the core customers and core business. I have seen many executives focus so much on new growth that they let the core business slip away.”

“Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. The dynamic of preserving the core while stimulating progress is the reason that companies such as Hewlett-Packard, 3M, Johnson & Johnson, Procter & Gamble, Merck, Sony, Motorola, and Nordstrom became elite institutions able to renew themselves and achieve superior long-term performance.”

“The core of mans' spirit comes from new experiences.”

“In a business world that is changing faster than ever before, the top performing firms create a stable base – they digitize their core processes and embed those processes into a foundation for execution. This stable foundation makes a company both more efficient and more agile than its competitors. With global supply chains, pressure for ever faster time to market, more complex regulation, and huge shifts in customer demographics and desires, companies cannot predict the future. But they can decide what makes them great. And then they can create a low cost, high quality core of stability and constancy in a turbulent world. With a strong digitized core great companies slide smoothly into the next opportunity while their competitors stumble.”

“The performance of business leaders during the next decade will play a major role in determining not only business but political and social trends for a long time to come. Here are some of the principal reasons:
- Business leaders control the economic well-being of and stockholder.
- The course of business shapes public opinion.
- Business leaders shape public opinion.
So, in addition to his or her prime responsibility of managing his or her enterprise at a profit, the business leader of today is faced with new and larger responsibilities. And, at the same time, the job of managing his or her enterprise at a profit is increasing in complexity. Consequently, the imposition of additional responsibilities makes the nation’s task of developing an adequate number of properly equipped executive leaders a staggering one indeed.”

“My brain is only a receiver. In the universe there is a core from which we obtain knowledge, strength, inspiration. I have not penetrated into the secrets of this core, but I know that it exists.”

“The vision and the core values inspire the creation of the image, but the core ideas are the "stuff" of which the image is made. The core ideas that designers generated in the course of using the framework will have to be arranged in sets that enhance the creation of the image and the design of the system.”

“Apple mentions the Mac less and less at its big events. The company knows that the machine is a drain on resources that detracts from its new core business … Mac will be phased out and the whole line will be replaced by iPads.”

“He bit the inside of his cheek, Death purring wildy. The pleasure of her touch, even one so innocent, rocked him to the core.”

“No matter how smart she appeared, she was
fragile at her core.”