“One of our primary tasks is to foster in people a desire to attain lofty social goals, to foster in them ideological conviction and a truly creative attitude to work. This is a very important area of struggle for communism, and the economic as well as the socio-political development of the country will be increasingly dependent on our successes in this area.”

Cited in Triumph of Lenin's Ideas http://leninist.biz/en/1978/TOLI198/01-Opening.Remarks

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Leonid Brezhnev 32
General Secretary of the Communist Party of the Soviet Union 1906–1982

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