“People will resist information unless the price of not knowing it greatly exceeds the price of learning it.”

Attributed to Mooers (1959) in Eugene Garfield (1997) "A Tribute To Calvin N. Mooers, A Pioneer Of Information Retrieval." The Scientist, Vol:11, #6, p. 9, March 17, 1997

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Calvin Mooers 5
American computer scientist 1919–1994

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