ZNet commentary (35 November 1999) http://www.zmag.org/sustainers/content/1999-11/25zinn.htm
Context: Why should we accept that the "talent" of someone who writes jingles for an advertising agency advertising dog food and gets $100,000 a year is superior to the talent of an auto mechanic who makes $40,000 a year? Who is to say that Bill Gates works harder than the dishwasher in the restaurant he frequents, or that the CEO of a hospital who makes $400,000 a year works harder than the nurse or the orderly in that hospital who makes $30,000 a year? The president of Boston University makes $300,000 a year. Does he work harder than the man who cleans the offices of the university? Talent and hard work are qualitative factors which cannot be measured quantitatively.
“Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.”
BBDO Newsletter (1966)
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Bruce Fairchild Barton 15
American author, politician and advertising executive 1886–1967Related quotes
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The Political Economy of Media: Enduring Issues, Emerging Dilemmas by Robert W. McChesney ISBN 978-1-58367-161-0.