Source: Unlimited Power (1986), p. 413; this paraphrases an observation made by Adlai Stevenson while introducing John F. Kennedy in 1960, as quoted in Adlai Stevenson and The World: The Life of Adlai E. Stevenson (1977) by John Bartlow Martin, p. 549:
Context: There were two great orators of antiquity. One was Cicero, and the other Demosthenes. When Cicero was done speaking, people always gave him a standing ovation and cheered, "What a great speech!" When Demosthenes was done, people said, "Let us march," and they did. That's the difference between presentation and persuasion. I hope to be classified in the latter category.
“Do you remember that in classical times when Cicero had finished speaking, the people said, "How well he spoke"; but when Demosthenes had finished speaking, they said, "Let us march."”
Introducing John F. Kennedy in 1960, as quoted in Adlai Stevenson and The World: The Life of Adlai E. Stevenson (1977) by John Bartlow Martin, p. 549
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Adlai Stevenson 131
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