“Many a small thing has been made large by the right kind of advertising.”

Revolution by Number

Depero (1931) "Futurism and Adverticing Art"; Partly quoted in: Jonathon Keats, " Fortunato Depero's Italian Futurism http://www.forbes.com/forbes-life-magazine/2009/0608/art-fortunato-depero-italian-futurism.html," forbes.com, 2009/06/08
Context: The art of the future will be largely advertising.
that bold and unimpeachable lesson I have learned from museums and great works from the past—
all art for centuries past has been marked by advertising purposes: the exaltation of the warrior, the saint; documentation of deeds, ceremonies, and historical personages depicted at their victories, with their symbols, in the regalia of command and splendor—
even their highest products were simultaneously meant to glorify something: architecture, royal palaces, thrones, drapery, halberds, standards, heraldry and arms of every sort—
there is scarcely an ancient work that doesn’t have advertising motifs, a garland with a trophy, with weapons of war and victory, all stamped with seals and the original symbols of clans, all with the self-celebrating freedom of ultra-advertising

1988 Chairman's Letter http://www.berkshirehathaway.com/letters/1988.html
Letters to Shareholders (1957 - 2012)

On the Harmony of Religions and Philosophy

No. 40 (January 20, 1759)
The Idler (1758–1760)
Context: Advertisements are now so numerous that they are very negligently perused, and it is, therefore, become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick. Promise, large promise, is the soul of an advertisement.

Source: The Man Nobody Knows (1924), Ch. 5 : His Advertisements

Ch. 7.

Nat Hentoff, At the Jazz Band Ball: Sixty Years on the Jazz Scene (2011).

The Syntax of Sorcery (2012)
Context: Except in the areas of civil rights and medical marijuana, the legacy of the sixties counterculture has been largely superficial. Still, though the light has dimmed and gone underground, something in me would like to think the sixties phenomenon was a dress rehearsal for a grander, wider leap in consciousness yet to come. However, since Seafood Kabob is likely to win the Belmont Stakes before a psychic jailbreak of that magnitude materializes, my strategy is to try to live as if that day were already here.