“The new anticapitalist are, in spirit and motive, deontologists, and thus criticized not so much the consequences of capitalism (though this teleological elements is present), but motives, e. g., the profit motive, acquisitiveness, ‘materialism’ and the like.”

— Roy A. Childs, Jr.

Roy A. Childs, Jr. “The Defense of Capitalism in Our Time,” Winning essay that was published in Free Enterprise: An Imperative, 1975 by the Herbert Hoover Presidential Library Association for the Garvey Foundation.

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Roy A. Childs, Jr. 18

American libertarian essayist and critic 1949–1992

Mike Zwerin (1930–2010) American jazz musician

La Tristesse de Saint Louis: Swing Under the Nazis, Chapter. 4, 1985, Dictionary of Quotations, Chambers: Edinburgh, U.K, 2005, p. 937

“Capitalism might be defined, if we wish to be scientific, as a form of economic organization motivated by the pursuit of profit within a price structure.”

Carroll Quigley (1910–1977) American historian

Source: The Evolution of Civilizations (1961) (Second Edition 1979), Chapter 8, Canaanite and Minooan Civilizations, p. 240

“The profit motive should not be confused with the profit system. By the profit system, of course, we mean the institution of private property in capital goods and the free private enterprise that goes along with it. There is no reason why the "profit motive" should be necessarily connected with the profit system. In a profit system there is nothing to prevent anyone acting on altruistic lines; there is no law that says a businessman must maximize his profits. If a businessman chose to operate with outputs, prices, and wages that yielded him a smaller profit than the maximum, but which he felt were socially more desirable, there is nothing in the profit system that would prevent him from doing this. Nothing in the profit system would prevent the most ardent liberal from refusing an increase in wages, or from accepting an unpleasant and poorly paid job. At the other extreme, there is nothing in a communist system that would do away with the profit motive, or the "advantage motive."”

Kenneth E. Boulding (1910–1993) British-American economist

Source: 1940s, The Economics of Peace, 1945, p. 239

“Acquisitiveness – the wish to possess as much as possible of goods, or the title to goods – is a motive which, I suppose, has its origin in a combination of fear with the desire for necessaries.”

Bertrand Russell (1872–1970) logician, one of the first analytic philosophers and political activist

1950s, What Desires Are Politically Important? (1950)

“Profit doesn’t appear as the goal but as a side effect of pursuing motivating principles.”

Ted Malloch (1952) American businessman

Source: Doing Virtuous Business (Thomas Nelson, 2011), p. 3.

“The profit motive, we are constantly being told, is as old as man himself.”

Robert L. Heilbroner book The Worldly Philosophers

Source: The Worldly Philosophers (1953), Chapter II, The Economic Revolution, p. 15
Context: It may strike us as odd that the idea of gain is a relatively modern one; we are schooled to believe that man is essentially an acquisitive creature and that left to himself he will behave as any self-respecting businessman would. The profit motive, we are constantly being told, is as old as man himself.
Nothing could be further from the truth.