“[The theory of the firm] is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a ‘firm’ whose product is ‘utility’.”

—  Kenneth E. Boulding

Source: 1940s, The theory of the firm in the last ten Years, 1942, p. 799

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Kenneth E. Boulding163
British-American economist 1910–1993

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