“Definition of design = Everyone designs who devise courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artifacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.”

— Herbert A. Simon

Source: 1960s-1970s, The Sciences of the Artificial, 1969, p. 130.

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Herbert A. Simon 58

American political scientist, economist, sociologist, and p… 1916–2001

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