“If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.”

— Marshall McLuhan

To Wilfred Watson, October 6 1965. Letters of Marshall McLuhan (1987), p. 325
1960s

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Marshall McLuhan 416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

Gregory Battcock (1937–1980)

Gregory Battcock. New Artists’ Video, an anthology, (1978) p. xiii. Introduction:
Listing of the several general questions to which video art gave rise to in those days.

“A sculpture, a map, a photograph; all the forms of my work are equal and complementary. The knowledge of my actions, in whatever form, is the art. My art is the essence of my experience, not a representation of it.”

Richard Long (1945) artist

Richard Long: Books, Prints, Printed Matter. Exhib cat New York Public Library, New York 1994
1990s

“.. I will endeavour to make clear to men of good will what the word 'material' means with regard to painting and that, without the material substance of paint, a painting is not a work of art but merely a decorative object, or rather, if it deals with an invented painting, the value of the image resides in its spiritual content.
In order to be a work of art, a painting must be very well painted and the good quality of the paint depends completely on the material substance of the paint with which it is executed. This matter, which constitutes the substance of painting, is composed of two elements which are equally important and absolutely inseparable: physical substance and metaphysical substance. These two elements complete each other reciprocally and when they are of a superior quality, create a masterpiece by way of their absolute harmony.”

Giorgio de Chirico (1888–1978) Italian artist

Quote from De Cirico's text 'A DISCOURSE ON THE MATERIAL SUBSTANCE OF PAINT', 1942 http://www.fondazionedechirico.org/wp-content/uploads/541-547Metafisica5_6.pdf, p. 542
1920s and later

“The discoveries of science, the works of art are explorations — more, are explosions, of a hidden likeness.”

Jacob Bronowski (1908–1974) Polish-born British mathematician

Part 1: "The Creative Mind", §9 (p. 19)
Science and Human Values (1956, 1965)
Context: The discoveries of science, the works of art are explorations — more, are explosions, of a hidden likeness. The discoverer or the artist presents in them two aspects of nature and fuses them into one. This is the act of creation, in which an original thought is born, and it is the same act in original science and original art.

“At the moment there is a great tendency in painting to discover the 'new' harmony by constructive means whereby the rhythmic is built on an almost geometric form... I am certain that our own modern harmony is not to be found in the 'geometric' way, but rather in the anti-geometric, anti-logical way. And this way is that of 'dissonance in art', in painting, therefore, just as much as in music. And 'today's' dissonance in painting and music is merely the consonance of 'tomorrow.”

Wassily Kandinsky (1866–1944) Russian painter

Quote in Kandinsky's letter to Arnold Schönberg, 18 Jan. 1911; as cited in Schonberg and Kandinsky: An Historic Encounter, by Klaus Kropfinger; edited by Konrad Boehmer; published by Routledge (imprint of Taylor & Francis, an informal company), 2003, p. 9
1910 - 1915

“We have named PROUN [the art, stepping over from painting to architecture] a station on the path to the construction of the new form... From being a simple depicter the artist becomes a creator (builder) of forms for a new world — the world of objectivity. This does not mean the creation of a rivalry with the engineer. Art has not yet crossed paths with science.”

El Lissitsky (1890–1941) Soviet artist, designer, photographer, teacher, typographer and architect

1915 - 1925, Theses on the 'PROUN': from painting to architecture' (1920)

“Evoking fear is, in itself, an art form – and nothing in the entire history of storytelling has explored it better than video games.”

Ben Croshaw (1983) English video game journalist

http://web.archive.org/web/20081015182445/http://www.news.com.au/technology/story/0,25642,24493980-5014239,00.html
Other Articles

“The works done by mathematical formulas, even though are the works of brain, do not deserve to be called Art. Painting is Art, Photography is not.”

Laxmi Prasad Devkota (1909–1959) Nepali poet

कला र जीवन (Art and Life)
Art and Life

“Now let acknowledge the fact that to explain the meaning of painting is difficult. And when the form and the content are really new, there is not even a vocabulary with which to attempt to explain the new work. This is a problem for critics and a difficult problem. I think it is about time for the critics to face this problem, as well as the fact that there are a few new forms and ideas in modern painting, that these have validity, that they are here to stay and will be developed whether opposed or not… They should investigate the serious ideas underlying the painting which they malign.”

Adolph Gottlieb (1903–1974) American artist

Gottlieb's quote on the attacks of critics on abstract art, 1948
Quote from Gottlieb's Lecture, given at 'Forum: the Artist Speaks', museum of Modern Art, New York, May 5, 1948.
1940s

“In art progress does not consist in extension, but in the knowledge of limits.
Limitation of means determines style, engenders new form, and give impulses to creation.
Limited means often constitute the charm and force of primitive painting. Extension, on the contrary, leads the arts to decadence.
New means, new subjects.
The subject is not the object; it is a new unity, a lyricism which grows completely from the means.”

Georges Braque (1882–1963) French painter and sculptor

Source: 1908 - 1920, quotes from Artists on Art...(1972), p. 423 - short quotes by Georges Braque on 'Means' - Paris, 1917

“If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.”

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Marshall McLuhan 416

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