“By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures.”

Source: 1970s, Take Today : The Executive as Dropout (1972), p. 25

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Marshall McLuhan photo
Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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Context: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

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Les jeunes filles se créent souvent de nobles, de ravissantes images, des figures tout idéales, et se forgent des idées chimériques sur les hommes, sur les sentiments, sur le monde; puis elles attribuent innocemment à un caractère les perfections qu'elles ont rêvées, et s'y confient.
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