
Apple Is Ready to Ditch the Mac http://pcmag.com/commentary/357782/apple-is-ready-to-ditch-the-mac in PC Magazine (7 December 2017)
2010s
Market Share Matters http://winsupersite.com/blog/supersite-blog-39/commentary/market-share-matters-140372 in Paul Thurrott's Supersite For Windows (27 August 2011)
Apple Is Ready to Ditch the Mac http://pcmag.com/commentary/357782/apple-is-ready-to-ditch-the-mac in PC Magazine (7 December 2017)
2010s
Satya Nadella Keynote at Microsoft Build: Showcasing a Balance of Vision, Product, Customer Empathy http://itbusinessedge.com/blogs/unfiltered-opinion/satya-nadella-keynote-at-microsoft-build-showcasing-a-balance-of-vision-product-customer-empathy.html in IT Business Edge (7 May 2018)
As quoted in Fortune (19 February 1996)
1990s
Is HP trying to be the new Apple? http://tgdaily.com/opinion-features/66609-is-hp-trying-to-be-the-new-apple in TG Daily (3 October 2012)
He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
Source: Good Strategy Bad Strategy, 2011, p. 14; Similar story in Rumelt (2007)
Why Apple needs to liberate iOS http://venturebeat.com/2016/07/27/why-apple-needs-to-liberate-ios in VentureBeat (27 July 2016)
RIM chiefs Mike Lazaridis and Jim Balsillie's best quotes http://theguardian.com/technology/2012/jun/29/rim-chiefs-best-quotes in The Guardian (29 June 2012)
How many American jobs will Steve Jobs destroy? http://zdnet.com/blog/government/how-many-american-jobs-will-steve-jobs-destroy/9139 in ZDNet (22 June 2010)
Maybe it's time for Apple to spin off the Mac as a separate company http://zdnet.com/article/maybe-its-time-for-apple-to-spin-off-the-mac-as-its-own-separate-company in ZDNet (2 January 2018)
As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004)
2000-04
Context: The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.