“The numbers make it clear that the future of [Apple] is no longer in its consumer products. The fix? Apple should release a version of iOS for non-Apple devices. This suggestion will seem like heresy to the brand's loyalists, but it may be necessary for the success of the company. … Without expanding its operating system, the future looks bleak for Apple.”

— Vivek Wadhwa

Why Apple needs to liberate iOS http://venturebeat.com/2016/07/27/why-apple-needs-to-liberate-ios in VentureBeat (27 July 2016)

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American academic

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“Samsung did to Apple what Apple did to Microsoft, skewering its devoted users and reputation, only better. … There is a way for Apple to fight back, but the company no longer has that skill, and apparently doesn't know where to get it, either.”

Rob Enderle (1954) American financial analyst

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“Apple is a hugely successful company and its Mac business, even though it trails the wider PC market by a wide margin, is a great business, a very, very successful and desirable business. For Apple. Why anyone would care about that, other than employees of Apple, is unclear to me.”

Paul Thurrott (1966) American podcaster, author, and blogger

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“For some time now, Apple has faced questions about its growth and what rabbits it can pull out of its hat next … Apple's immediate future looks sunny, but its long-term outlook has begun to look partly cloudy. In a world that seems to care less and less about beautiful hardware and more about services that help you from afar, over the air, without your ever having to touch a machine, Apple risks becoming an anachronism.”

Farhad Manjoo (1978) American journalist

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“Once again, Apple has seized the early lead, launching a revolutionary product that is taking the world by storm. … In its short life, Google's Android operating system has captivated developers and stolen mindshare from Apple… [Apple] is coming under increasing scrutiny for being a domineering control freak hell-bent on secretly undermining its competitors … the movie is starting the same way. And so far, at least, Apple is showing no signs of doing anything differently.”

Henry Blodget (1966) American equity research analyst

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David Gewirtz American journalist

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“We as a security company are not able to develop true endpoint security for iOS. That will mean disaster for Apple. … when it happens it will be the worst-case scenario because there will be no protection. The Apple SDK won't let us do it.”

Eugene Kaspersky (1965) Russian specialist in the information security field

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“Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.
In the summer of 1998, I got an opportunity to talk with Jobs again. I said, "Steve, this turnaround at Apple has been impressive. But everything we know about the PC business says that Apple cannot really push beyond a small niche position. The network effects are just too strong to upset the Wintel standard. So what are you trying to do in the longer term? What is the strategy?"”

Richard Rumelt (1942) American economist

He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
Source: Good Strategy Bad Strategy, 2011, p. 14; Similar story in Rumelt (2007)

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s

“[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk of litigation, but the product's sales are a fraction of what they otherwise might have been with the proper name and branding.”

Rob Enderle (1954) American financial analyst

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Vivek Wadhwa7

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