“Talking about the definition of the niche, or niche market, I really have the completely opposite opinion. The people the other companies are targeting are very limited to those who are high-tech oriented, and core game players. They cannot expand beyond that population. We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population. So for that kind of company, we don't think the term 'niche' is appropriate.”

— Satoru Iwata

Q&A: Video-game industry maverick promises a Revolution, 2007-03-03, Bishop, Todd, 2005-05-20, Seattle Post-Intelligencer http://seattlepi.nwsource.com/business/225097_e3iwata20.html, <br class="br">In response to Bill Gates' labeling Nintendo as a "niche player" in the seventh generation console wars

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Satoru Iwata12

Japanese video game programmer and businessman 1959–2015

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