“What the public wants is the image of passion, not passion itself.”
"Le monde où l'on catche," in Mythologies (1957)
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Roland Barthes 39
French philosopher, critic and literary theorist 1915–1980Related quotes

“The object of the passion is just an accessory to the passion itself.”

Source: The Orchid Thief: A True Story of Beauty and Obsession

“To glorify the cult of images (my great, my only, my earliest passion).”
Journaux intimes (1864–1867; published 1887), Mon cœur mis à nu (1864)

“Honest criticism means nothing: what one wants is unrestrained passion, fire for fire.”

"Susan Sontag Finds Romance" http://www.nytimes.com/1992/08/02/books/booksspecial/sontag-romance.html?ex=1168146000&en=d224e29f399a3317&ei=5070, interview with by Leslie Garis, The New York Times (2 August 1992)

“The mechanical mind has a passion for control — of everything except itself.”
Revolt Against Mechanism (1933).
Context: The mechanical mind has a passion for control — of everything except itself. Beyond the control it has won over the forces of nature it would now win control over the forces of society of stating the problem and producing the solution, with social machinery to correspond.

“There seem near as many people that want passion as want reason.”
Essays on Men and Manners (1804)