“Television is an experience that can be had by virtually everyone at the same time. By substituting for a greater diversity of experiences and unifying everyone with it, it aids commercial efficiency. With all people confined to the same mental and physical condition, a single advertising or political voice appropriate to the common mood can influence everyone.”

Source: Four Arguments for the Elimination of Television (1978), p. 132

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Jerry Mander3

American activist 1936

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