“Commitment is a state of being in which an individual becomes bound by his actions and through this actions to beliefs that sustain his activities and his own involvement.”

Gerald R. Salancik (1982), "Attitude-behavior consistencies as social logics." Consistency in social behavior: The Ontario symposium. Vol. 2. 1982. p. 207

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Gerald R. Salancik 10
American organizational theorist 1943–1996

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