“Business leaders, of course, had long been working to "merchandise" themselves through the appropriation of religion. In organizations such as Spiritual Mobilization, the prayer breakfast groups, and the Freedoms Foundation, they had linked capitalism and Christianity and, at the same time, likened the welfare state to godless paganism. After decades of work, these businessmen believed their efforts had finally paid off with the election of Dwight Eisenhower.”

Source: One Nation Under God: How Corporate America Invented Christian America (2015), p. 86

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Kevin M. Kruse4

American historian 1972

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