“Despite their old marketing campaign, Apple is not the company "for the rest of us." Apple's primary goal is meeting Apple's goals, often without regard to who is hurt along the way.”

— David Gewirtz

How many American jobs will Steve Jobs destroy? http://zdnet.com/blog/government/how-many-american-jobs-will-steve-jobs-destroy/9139 in ZDNet (22 June 2010)

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David Gewirtz 2

American journalist

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“There are many who claim that Apple is not a "one-man" company. Baloney. Apple was always a one-man company. Most firms that pull off the sort of "flash and jizz" game that Apple has are -- it's just reality. But now that's gone and (literally) eaten by worms.”

Karl Denninger American businessman

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“While there is an occasional bad apple, the public market rewards companies with revenue growth and sustainable profits.”

Steve Blank (1953) American businessman

Steve Blank, Not All Who Wander Are Lost, K&S Ranch, 2010, p. 54.

“Samsung did to Apple what Apple did to Microsoft, skewering its devoted users and reputation, only better. … There is a way for Apple to fight back, but the company no longer has that skill, and apparently doesn't know where to get it, either.”

Rob Enderle (1954) American financial analyst

How Apple lost its cool (and how it can win it back) http://digitaltrends.com/opinion/how-apple-lost-its-cool-and-how-it-can-win-it-back in Digital Trends (13 April 2013)

“The numbers make it clear that the future of [Apple] is no longer in its consumer products. The fix? Apple should release a version of iOS for non-Apple devices. This suggestion will seem like heresy to the brand's loyalists, but it may be necessary for the success of the company. … Without expanding its operating system, the future looks bleak for Apple.”

Vivek Wadhwa American academic

Why Apple needs to liberate iOS http://venturebeat.com/2016/07/27/why-apple-needs-to-liberate-ios in VentureBeat (27 July 2016)

“Apple is a hugely successful company and its Mac business, even though it trails the wider PC market by a wide margin, is a great business, a very, very successful and desirable business. For Apple. Why anyone would care about that, other than employees of Apple, is unclear to me.”

Paul Thurrott (1966) American podcaster, author, and blogger

Market Share Matters http://winsupersite.com/blog/supersite-blog-39/commentary/market-share-matters-140372 in Paul Thurrott's Supersite For Windows (27 August 2011)

“My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Fortune (26 August 1991)
1990s

“With phones moving to technologies such as Apple Pay, an unwillingness to assure security could create a Target-like exposure that wipes Apple out of the market.”

Rob Enderle (1954) American financial analyst

How to Spot a Tech Company That's About to Lose http://cio.com/article/2686157/leadership-management/how-to-spot-a-tech-company-thats-about-to-lose.html in CIO (19 September 2014)

“If an apple is magnified to the size of the earth, then the atoms in the apple are approximately the size of the original apple.”

Richard Feynman (1918–1988) American theoretical physicist

volume I; lecture 1, "Atoms in Motion"; section 1-2, "Matter is made of atoms"; p. 1-3
The Feynman Lectures on Physics (1964)

“[Apple] carries a valuation of an image that is over-inflated due largely to the powerful efforts of Steve Jobs who made the company appear magical. As we end the year, the valuation of the company appears to have massive downward pressure and this is largely because the architect of that massively powerful image has passed — and along with that passing Apple's apparent leadership.”

Rob Enderle (1954) American financial analyst

2013 to See HP or RIM Most Improved, Apple Falling and Facebook Toast http://itbusinessedge.com/blogs/unfiltered-opinion/2013-to-see-hp-or-rim-most-improved-apple-falling-and-facebook-toast.html in IT Business Edge (19 December 2012)

“We as a security company are not able to develop true endpoint security for iOS. That will mean disaster for Apple. … when it happens it will be the worst-case scenario because there will be no protection. The Apple SDK won't let us do it.”

Eugene Kaspersky (1965) Russian specialist in the information security field

Eugene Kaspersky frustrated by Apple’s iOS AV ban http://www.theregister.co.uk/2012/05/22/kaspersky_ios_antivirus in The Register (22 May 2012)

“Despite their old marketing campaign, Apple is not the company "for the rest of us." Apple's primary goal is meeting Apple's goals, often without regard to who is hurt along the way.”

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David Gewirtz 2

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