“Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable.”

Introduction to the 2002 Edition, p. ix.
The Design of Everyday Things (1988, 2002)

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Donald A. Norman 29
American academic 1935

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“Let those find fault whose wit's so very small,
They've need to show that they can think at all;
Errors, like straws, upon the surface flow;
He who would search for pearls, must dive below.”

Prologue
Source: All for Love (1678)
Context: Let those find fault whose wit's so very small,
They've need to show that they can think at all;
Errors, like straws, upon the surface flow;
He who would search for pearls, must dive below.
Fops may have leave to level all they can;
As pigmies would be glad to lop a man.
Half-wits are fleas; so little and so light,
We scarce could know they live, but that they bite.

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