“Our experience in the Cartographic Section of the [OSS Map] Division clearly showed that the creation of a special purpose map was frequently as much a problem in design as it was a problem in substantive compilation.”

—  Arthur H. Robinson

Source: The Look of Maps (1952), p. viii: As cited in: J. Crampton (2011) " Arthur Robinson and the Creation of America's First Spy Agency. http://icaci.org/files/documents/ICC_proceedings/ICC2011/Oral%20Presentations%20PDF/B4-Maps,%20GIS,%20security%20and%20planning/CO-174.pdf"

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Arthur H. Robinson18
American geographer 1915–2004

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“Robinson (1952) pointed out some limits to approaching map symbolization and design from a purely artistic viewpoint, as he suggested was the guiding perspective at the time. Maps, like buildings that are designed primarily for artistic impact, are often not functional… Robinson (1952) argued that treating maps as art can lead to "arbitrary and capricious" decisions. He saw only two alternatives: either standardize everything so that no confusion can result about the meaning of symbols, or study and analyze characteristics of perception as they apply to maps so that symbolization and design decisions can be based on "objective" rules… Robinson's dissertation, then, signaled the beginning of a more objective approach to map symbolization and design based on testing the effectiveness of alternatives, an approach that followed the positivist model of physical science. In his dissertation, Robinson cited several aspects of cartographic method for which he felt more objective guidelines were required (e. g., lettering, color, and map design). He also suggested that this objective look at cartographic methods should begin by considering the limitations of human perception. One goal he proposed was identification of the "least practical differences" in map symbols”

Alan MacEachren (1952) American geographer

e.g., the smallest difference in lettering size that would be noticeable to most readers
Source: How Maps Work: Representation, Visualization, and Design (1995), p. 2-3

“A new view of the role of art and science in cartography is clearly needed. It is probably a mistake to view maps as objects that contain varied amounts of scientific or artistic content for which we must determine an appropriate balance (as both Keates, 1984, and Robinson, 1952, seem to, with Keates arguing for more art and Robinson for more science). Instead, it makes more sense to consider complementary artistic and scientific approaches to studying and improving maps, both of which can be applied to any given cartographic problem. The artistic approach is intuitive and holistic, achieving improvements through experience supplemented by critical examination (where critical examination implies expert appraisal of the results of our cartographic decision-making efforts). It draws on science in using perspective, understanding of human vision, color theory, and so on.”

Alan MacEachren (1952) American geographer

Source: How Maps Work: Representation, Visualization, and Design (1995), p. 9

“Treating cartography as a formal communication system implies that we can improve map communication if we can reduce the filtering or loss of information at various points in the system where in the system should have a positive effect, and an information loss should be impossible to overcome. Most efforts to study cartographic communication have been directed to the middle stages in the system: the cartographer's transformation of selected information into the map and the initial extraction of information from the map by the user.”

Alan MacEachren (1952) American geographer

Source: How Maps Work: Representation, Visualization, and Design (1995), p. 5

Edward de Bono photo

“Design is really a special case of problem solving.”

Edward de Bono (1933) Maltese physician

Source: Lateral Thinking : Creativity Step by Step (1970), p. 198; Cited in: Eddie Norman, Urry (1995) Advanced design and technology. p. 65-66.
Context: Design is really a special case of problem solving. One wants to bring about a desired state of affairs. Occasionally one wants to remedy some fault but more usually one wants to bring about something new. For that reason design is more open ended than problem solving. It requires more creativity. It is not so much a matter of linking up a clearly defined objective with a clearly defined starting position (as in problem solving) but more a matter of starting out from a general position in the direction of a general objective

Jorge Luis Borges photo

“In that Empire, the Art of Cartography attained such Perfection that the map of a single Province occupied the entirety of a City, and the map of the Empire, the entirety of a Province. In time, those Unconscionable Maps no longer satisfied, and the Cartographers Guilds struck a Map of the Empire whose size was that of the Empire, and which coincided point for point with it. The following Generations, who were not so fond of the Study of Cartography as their Forebears had been, saw that that vast Map was Useless, and not without some Pitilessness was it, that they delivered it up to the Inclemencies of Sun and Winters. In the Deserts of the West, still today, there are Tattered Ruins of that Map, inhabited by Animals and Beggars; in all the Land there is no other Relic of the Disciplines of Geography.”

Jorge Luis Borges book On Exactitude in Science

On Exactitude in Science, as translated by Andrew Hurley, in Jorge Luis Borges, Collected Fictions (1999); first published in Los Anales de Buenos Aires, año 1, no. 3 (March 1946)

“No map contains all the information about the territory it represents. The road map we get at the gasoline station may show all the roads in the state, but it will not as a rule show latitude and longitude. A physical map goes into details about the topography of a country but is indifferent to political boundaries. Furthermore, the scale of the map makes a big difference. The smaller the scale the less features will be shown.”

Anatol Rapoport (1911–2007) Russian-born American mathematical psychologist

Anatol Rapoport Science and the goals of man: a study in semantic orientation. Greenwood Press, 1950/1971. p. 85
1950s

Francis Heylighen photo

“The three basic mechanisms of averaging, feedback and division of labor give us a first idea of a how a CMM [Collective Mental Map] can be developed in the most efficient way, that is, how a given number of individuals can achieve a maximum of collective problem-solving competence. A collective mental map is developed basically by superposing a number of individual mental maps. There must be sufficient diversity among these individual maps to cover an as large as possible domain, yet sufficient redundancy so that the overlap between maps is large enough to make the resulting graph fully connected, and so that each preference in the map is the superposition of a number of individual preferences that is large enough to cancel out individual fluctuations. The best way to quickly expand and improve the map and fill in gaps is to use a positive feedback that encourages individuals to use high preference paths discovered by others, yet is not so strong that it discourages the exploration of new paths.”

Francis Heylighen (1960) Belgian cyberneticist

Source: Collective Intelligence and its Implementation on the Web (1999), p.265

“So important, indeed, is the use of maps in geographic work, that, without wishing to propose any new law, it seems fair to suggest to the geographer a ready rule of thumb to test the geographic quality of any study he is making: if his problem cannot be studied fundamentally by maps - usually by a comparison of several maps - then it is questionable whether or not it is within the field of geography.”

Richard Hartshorne (1899–1992) American Geographer

Source: The Nature of Geography (1939), p. 425

“The assumption that effective cartographic technique and its evaluation is based in part on some subjective artistic or aesthetic sense on the part of the cartographer and map reader is somewhat disconcerting. For example, E. Raisz claims that the “effective use of lines or colors requires artistic judgment,” and J. K. Wright explains that the suitability of a symbol “depends on the map maker's taste and sense of harmony.” Throughout the literature there are numerous similar assertions regarding the assumed subjective aesthetic and artistic content of cartography.”

Arthur H. Robinson (1915–2004) American geographer

Source: The Look of Maps (1952), p. 16; as cited in: Kirk Patrick Goldsberry (2007) Real-time Traffic Maps. p. 23

“As a people, we have not been able to chart a clear map toward a common destiny. We will not be able to do this if our leaders continue to promote sectional and separate development.”

Epeli Ganilau (1951) Fijian politician

Guest speech to the conference of the Fiji Labour Party, Lautoka, 30 July 2005

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