Richard Cyert, James G. March, William H. Starbuck. (1961) "Two experiments on bias and conflict in organisational estimation," Management Science, 254–64; Abstract
“In recent years there has been increased interest in the effects of internal communication on decision processes. A number of hypotheses relating the bias in information to the final decision have been proposed. In this paper we discuss two laboratory experiments which were designed to test two such hypotheses. The first experiment tests the hypothesis that cost and sales estimations are made with the implicit assumption that a biased pay-off structure exists. The second experiment tests explicitly the effects of biased and unbiased pay-off structures on estimation within an organization. An analysis of the data for the two experiments is made and some implications for further research are drawn from the results.”
Richard Cyert, James G. March, William H. Starbuck. (1961) "Two experiments on bias and conflict in organisational estimation," Management Science, 254–64; Abstract
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William H. Starbuck 8
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Richard Cyert, James G. March, William H. Starbuck. (1961) "Two experiments on bias and conflict in organisational estimation," Management Science, 254–64; Abstract

“beliefs are hypotheses to be tested, not treasures to be guarded.”
[Philip Tetlock and Dan Gardner, Superforecasting: The Art and Science of Prediction, McClelland & Stewart, 2015, 078-0-7710-7052-5, 127]
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"Applications of structural equation modeling in marketing and consumer research", 1996

Source: "Relevance of laboratory experiments to testing resource allocation theory," 1980, p. 346.

Source: The Dragons of Eden (1977), Chapter 7, “Lovers and Madmen” (p. 193)

Nota en Clarin 20/10/2005 http://www.clarin.com/diario/2005/10/20/elpais/p-01201.htm
Unsourced, 2005

He here refers to his proposal in "A unitary hypothesis of mind-brain interaction in the cerebral cortex" (1990); published in Proceedings of the Royal Society B 240, p. 433 - 451
How the Self Controls Its Brain (1994)
Context: The hypothesis has been proposed that all mental events and experiences, in fact the whole of the outer and inner sensory experiences, are a composite of elemental or unitary mental experiences at all levels of intensity. Each of these mental units is reciprocally linked in some unitary manner to a dendron … Appropriately we name these proposed mental units 'psychons.' Psychons are not perceptual paths to experiences. They are the experiences in all their diversity and uniqueness. There could be millions of psychons each linked uniquely to the millions of dendrons. It is hypothesized that it is the very nature of psychons to link together in providing a unified experience.