“There is, however, one car company that has never lost sight of its role in the marketplace. Rolls-Royce. Sir Henry Royce, who founded the company back in 1904, really was a one-man quote machine. "Strive for perfection in everything you do." "Accept nothing as nearly right or good enough." "The quality remains long after the price is forgotten."”

— Jeremy Clarkson

"Whatever you can do, or dream you can, begin it."
Rolls-Royce, p. 19
I Know You Got Soul (2004)

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Jeremy Clarkson 60

English broadcaster, journalist and writer 1960

Taubie Kushlick (1910–1991) South African actor and director

Sunday Times interview (1980s)

“Strive for perfection in everything we do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.”

Henry Royce (1863–1933) English engineer, car designer, co-founder of Rolls-Royce

Slogan for the Rolls-Royce company, quoted in Transforming the Organization (1996) by Francis J. Gouillart, p. 85

“The quality will remain long after the price is forgotten.”

Henry Royce (1863–1933) English engineer, car designer, co-founder of Rolls-Royce

As quoted in "Rolls-Royce Quotations" at the Rolls-Royce Owners’ Club http://www.rroc.org/content.asp?pl=535&sl=607&contentid=607

“The lady in the Rolls-Royce car is more damaging to morale than a fleet of Göring’s bombing planes.”

George Orwell (1903–1950) English author and journalist

Part II : Shopkeepers At War, § II
The Lion and the Unicorn (1941)

“Corporations are properly associated with mercantilism, rather than capitalism. Mercantilism is a system under which government grants special status to one or more company at the expense of its competitors. The British East India Company, for example, possessed an exclusive, royally-granted 'right' to conduct trade between India and China, on the one hand, and the British Empire for more than 250 years.
Private capitalism, by contrast, is a system under which various enterprises compete in the marketplace by offering the highest quality goods and services they can, at the lowest possible prices. Progress occurs as individuals and companies strive to raise quality and lower prices.”

L. Neil Smith (1946) American writer

"Corporations, Mercantilism, and Capitalism," http://www.ncc-1776.org/tle2010/tle576-20100627-02.html 27 June 2010.

“When his rolls royce was mobbed by fans the chauffeur said:
''do you want me to get them off the car?''
and Lennon replied: ''No - they paid for it, they can wreck it”

John Lennon (1940–1980) English singer and songwriter

“Quality is remembered long after the price is forgotten. ”

Фредерик Генри Ройс (1863–1933)

“You get the picture. And so did BMW. When they bought the company they could have fitted a new body to one of their 7 Series. That's what Mercedes did to create the Maybach. But instead of wandering around the BMW spare-parts division saying, "What do we want?" the engineers fired up their computers and asked, "What do we need?". Plainly they looked at what Henry Royce and Charles Rolls were trying to achieve a hundred years ago, and thought, "Zis is vot ve must do also."”

Jeremy Clarkson (1960) English broadcaster, journalist and writer

And as a result the Rolls-Royce Phantom is quite simply the best car in the world.
Rolls-Royce, p. 24
I Know You Got Soul (2004)

“At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.”

David Ogilvy (1911–1999) Advertising executive

Source: Rolls-Royce print ad, 1958. This is sometimes referred to as the most famous headline in advertising history.

“Wall Street is the only place that people ride to work in a Rolls Royce to get advice from those who take the subway.”

Warren Buffett (1930) American business magnate, investor, and philanthropist

As quoted in The Money Adventure (1998) by Egbert Sukop, p. 128

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